The Spirit of Phoibos

Inspired by a transformative journey across the sun-drenched landscapes of Greece, our founder, Ethan, envisioned a brand that captured the enduring brilliance of Apollo—the God of Light.

PHOIBOS was born from this vision, blending meticulous Hong Kong watchmaking heritage with the uncompromising precision of Swiss and Japanese movements. Today, we craft professional-grade diver watches that harmonize rugged utility with refined elegance. Every PHOIBOS timepiece is more than a tool; it is a testament to character and quality.